Question

Julio lives in Summit County, in Colorado. He has taken health insurance from Pro-Life Inc., a health maintenance organization in Colorado that has a network of health care providers. Julio can visit the health care providers in the Pro-Life Inc. network, and get services at much lower rates. Julio regularly visits Dr. Amy Page, the best general physician in the Pro-Life Inc. network in Summit County even though he is not satisfied with her services. When any his friend require medical services, Julio does not recommend Dr. Amy Page to them. For Dr. Amy Page, Julio is a(n) ________ customer.

a)repeat
b)loyal
c)captive
d)unprofitable
e)intermediate

Answer 1

Julio is a captive customer of Dr. Amy Page because he keeps visiting her due to the constraints of his health insurance plan, not because he is satisfied with her services.

Step-by-step explanation:

Julio is a repeat customer of Dr. Amy Page because he continues to visit her for health services, despite not being satisfied with her services. He operates under the restrictions of his health insurance network, which provides him healthcare at lower rates, but limits his choice of healthcare provider to those within the network, like Dr. Amy Page. Even though Julio frequently visits Dr. Page due to her being a part of the Pro-Life Inc. network, his reluctance to recommend her services indicates that his loyalty is not based on satisfaction but on circumstance, which defines him as captive rather than loyal. Consequently, for Dr. Amy Page, Julio is a(n) captive customer.