Final answer:
A poor implementation of AI in a media communication plan can result in AI reinforcing bias and causing physical harm.
Step-by-step explanation:
AI is a powerful tool that can greatly enhance media communication plans, but a poor implementation can lead to several negative outcomes. One of the potential consequences is AI that reinforces bias. If the algorithms used in AI are not properly trained or tested, they can inadvertently perpetuate existing biases and discrimination. This can result in unfair representations and messaging in media communications. Another outcome of a poor AI implementation is the potential for AI causing physical harm. If AI is used in critical systems like self-driving cars or medical devices, a faulty implementation can lead to accidents or harm to individuals.