Final answer:
When CSM is activated, changes are made to the product catalog to improve customer satisfaction and retention.
Step-by-step explanation:
When Customer Success Manager (CSM) is activated, the product catalog undergoes changes to improve customer satisfaction and retention. These changes typically involve updating product information, adding new products, removing discontinued products, and adjusting pricing and discounts.
For example, if a new version of a product is released, the CSM may add it to the catalog with updated specifications and pricing. If a product is no longer available, the CSM will remove it from the catalog to prevent customers from ordering it.
Overall, CSM activation ensures that the product catalog accurately reflects the current offerings, maximizing customer satisfaction and facilitating informed purchasing decisions.