Question

With reference to the six-category scale, a consumer satisfaction index (CSI) of 60 denotes that the customer is ________.

A) very satisfied
B) dissatisfied
C) somewhat satisfied
D) somewhat dissatisfied
E) satisfied

Answer 1

On the six-category scale, a consumer satisfaction index (CSI) of 60 indicates that the customer is C) somewhat satisfied.

Step-by-step explanation:

A consumer satisfaction index (CSI) of 60 on the six-category scale typically indicates that the customer is somewhat satisfied. The scale ranges from strong agreement or satisfaction to strong disagreement or dissatisfaction. In this case, a CSI of 60 falls in the middle of the scale and suggests a moderate level of satisfaction.