Final answer:
False, The Customer Loyalty Index (CLI) is not a function of total sales, customer lifetime value, and shareholder dividend.
Step-by-step explanation:
The statement in the question is false. The Customer Loyalty Index (CLI) is not a function of total sales, customer lifetime value, and shareholder dividend. The CLI is a metric used to measure the level of customer loyalty towards a business or brand.
It is calculated based on factors like customer satisfaction, repeat purchases, and customer retention. For example, a company may calculate the CLI by analyzing the percentage of customers who continue to purchase their products or services over a given period.
Higher CLI scores indicate a stronger level of customer loyalty, which is beneficial for a company's long-term success. Total sales, customer lifetime value, and shareholder dividend are important business metrics, but they are not directly used in calculating the CLI.