Question

The product of market demand, market share, average selling price, and channel discounts is the ________.

A) marketing return on investment
B) net sales
C) net marketing contribution
D) marketing and sales expenses
E) operating income

Answer 1

The product of market demand, market share, average selling price, and channel discounts is the net sales figure. This is a more nuanced calculation than total revenue, which is simply price multiplied by quantity.

Step-by-step explanation:

The product of market demand, market share, average selling price, and channel discounts yields the net sales figure. Total revenue is a related concept in business, where it represents the income generated from selling products and is calculated as the Price times the Quantity sold. However, to take into account market specifics such as share and discounts, the formula adjusts to more accurately reflect the actual sales income expected by the firm after accounting for these factors.