Question

Jack is examining his company's financial performance measures. Which of the following would be on the list?

A) relative service quality
B) customer satisfaction
C) market ROI
D) net marketing contribution
E) return on sales

Answer 1

Jack's company's financial performance measures would likely include Market ROI, Net Marketing Contribution, and Return on Sales. These indicators are key in assessing financial health and profitability. Service quality and customer satisfaction, while important, are more customer-focused than financial metrics.

Step-by-step explanation:

When Jack is examining his company's financial performance measures, he would consider a variety of indicators that reflect the company's financial health and its efficiency in generating profits from its operations and market activities. The financial performance measures that Jack may look at include:

• Market ROI (Return on Investment) - This measures the profitability ratio from the investments in the market.
• Net Marketing Contribution - This looks at the effectiveness of marketing efforts by subtracting the marketing expenses from the gross margin.
• Return on Sales (ROS) - This indicates how much profit is made on sales after expenses are deducted.

While relative service quality and customer satisfaction are important business metrics, they are not typically categorized as financial performance measures but rather as customer-related performance metrics.