Final answer:
It is true that a market-based management business will give dissatisfied customers as much attention as very satisfied ones, as it is crucial for continuous improvement and competitiveness. The feedback from dissatisfied customers is invaluable for making adjustments that can increase satisfaction and contribute to business success.
Step-by-step explanation:
The statement that a market-based management business gives its dissatisfied customers as much attention as its "very satisfied" customers is generally true. Effective market-based management practices recognize the importance of all customer feedback to improve business offerings and customer satisfaction. Dissatisfied customers can provide valuable insights into areas where a business might improve, and their feedback can lead to changes that result in better products or services, which can ultimately attract more customers and lead to greater efficiency and profitability for the business. This aligns with the notion that in a market-oriented economy, firms are best positioned to determine actions that will enhance customer attraction and efficiency.
Additionally, market pressures, such as the competitive forces that might cause a discriminatory business to adjust its wages to retain and attract workers, highlight how a market-based management approach reacts to the demands and expectations of all stakeholders to remain competitive and profitable.