Question

Which of the following would be considered a competitiveness metric for a company?

A) marketing return on sales
B) capacity utilization
C) marketing return on investment
D) gross profit
E) relative service quality

Answer 1

Marketing return on sales, marketing return on investment, and relative service quality are competitiveness metrics for a company.

Step-by-step explanation:

One of the competitiveness metrics for a company is marketing return on sales. This metric measures the effectiveness of a company's marketing efforts in generating sales revenue. A higher marketing return on sales indicates that the company is successful in converting its marketing efforts into actual sales.

Another competitiveness metric is marketing return on investment. This metric evaluates the return on the investment made in marketing activities. A higher marketing return on investment indicates that the company effectively utilizes its marketing budget to generate returns.

Furthermore, relative service quality can also be considered a competitiveness metric. This metric measures the quality of a company's services compared to its competitors. Higher relative service quality indicates that the company provides better services than its competitors, giving it a competitive advantage.