Final answer:
The assertion about repeat customers not having a strong preference for one company over another is context-dependent, as customers may or may not develop preferences based on their experiences and the uniqueness of a company's offerings.
Step-by-step explanation:
The statement that a repeat customer buys a lot from many companies and does not have a preference for one over the other can be both true or false depending on the context and the specific customer behavior. In a marketplace with a variety of goods and services, customers might not show strong preference if they value variety or if no single company stands out in terms of product quality, price, or service levels. However, customers often do develop preferences based on positive experiences or specific needs being met by certain companies. Building a good reputation is important for companies aiming to secure repeat customers who value trust and quality, and who might also recommend the business to others.
There are circumstances where customers may exhibit no strong preference due to competitive pricing, similar quality levels, or a lack of differentiation between products or services offered by competing firms. Nonetheless, if a company has established a well-respected brand name or is known for its customer service, then repeat customers may develop a preference for this company despite the versatility of options in the market.