Question

Which of the following is considered to be a marketing performance metric rather than a financial performance metric for a company?

A) customer retention
B) earnings per share
C) sales-to-assets ratio
D) gross profit
E) accounts receivable

Answer 1

The correct answer is option A) Customer retention is a marketing performance metric, while earnings per share, sales-to-assets ratio, gross profit, and accounts receivable are financial performance metrics.

Step-by-step explanation:

A) Customer retention is considered to be a marketing performance metric rather than a financial performance metric for a company.

Financial performance metrics such as B) earnings per share, C) sales-to-assets ratio, and D) gross profit focus on the financial aspects of a company and are used to evaluate its profitability and efficiency.

E) Accounts receivable, on the other hand, is a financial performance metric that represents the amount of money owed to a company by its customers.