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Which of the following marketing metrics is an internal forward-looking metric for a firm?

A) revenue per customer
B) market share
C) customer retention
D) inventory turnover
E) customer satisfaction

User Ryanbwork
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1 Answer

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Final answer:

Inventory turnover is an internal forward-looking metric for a firm. It measures how quickly a company can sell its inventory and is calculated by dividing the cost of goods sold by the average inventory.

Step-by-step explanation:

The correct answer is D) inventory turnover. Inventory turnover is an internal forward-looking metric for a firm. It measures how quickly a company can sell its inventory and is calculated by dividing the cost of goods sold by the average inventory. A high inventory turnover ratio indicates that a company is efficiently managing its inventory and generating sales. For example, if a company has an inventory turnover ratio of 4, it means that the company sells and replaces its inventory four times a year.

User Daniel Tkach
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