Final answer:
The catering sales manager should communicate transparently, offer alternative cheese brands, and maintain a professional relationship by addressing concerns and showing dedication to the bride's satisfaction.
Step-by-step explanation:
When a bride requests a specific brand of cheese for her wedding reception but the hotel catering cannot guarantee its delivery, the catering sales manager should take several steps.
Firstly, they should communicate transparently with the bride about the issue and the reasons for the uncertainty around the delivery.
Secondly, the manager should offer alternatives, such as suggesting other comparable brands of cheese that are available or proposing solutions that would please the bride and meet the hotel's capabilities.
It is also essential for the manager to maintain a professional relationship with the bride by being proactive in addressing concerns and demonstrating a commitment to customer satisfaction.