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Studies show that the convenience of shopping carts can be a "secret weapon" to getting customers to buy more-even in stores that normally do not use carts?

1.True
2.False

1 Answer

2 votes

Final answer:

The presence of shopping carts in stores can lead to increased customer purchases, making the statement True. This effect is related to consumer psychology and behavioral economics.

Step-by-step explanation:

Studies suggest that the use of shopping carts can indeed be a 'secret weapon' to encourage customers to buy more, so the statement is True. Shopping carts may not be traditionally used in every store, but their introduction can subtly prompt consumers to purchase additional items. This phenomenon ties into behavioral economics; a larger cart can create a psychological incentive to fill it, which is especially effective in environments where customers anticipate purchasing multiple items, such as grocery stores or large retail centers.

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