Question

Business Math: A hair styling salon has 1,177 clients in its database and would like to attract more clients. Calculate percentage of the salon's customers in each of the following categories.

1.15-24 year-old females 378
2.15-24 year-old males 94
3.25-35 year-old females 593
4.25-35 year-old males 112
5. If you were the manager of the salon, to which groups would you direct your advertising efforts? Why?

Answer 1

The percentage of salon clients in each category includes 32.11% 15-24-year-old females, 7.98% 15-24-year-old males, 50.38% 25-35-year-old females, and 9.52% 25-35-year-old males. Advertising efforts would be best directed at 25-35-year-old females, as they are the largest group, and 15-24-year-old males as a growth opportunity.

Step-by-step explanation:

To calculate the percentage of the salon's clients in each demographic, divide the number of clients in each category by the total number of clients and multiply by 100. The calculations are as follows:

• 15-24 year-old females: (378 / 1177) * 100 = 32.11%
• 15-24-year-old males: (94 / 1177) * 100 = 7.98%
• 25-35-year-old females: (593 / 1177) * 100 = 50.38%
• 25-35-year-old males: (112 / 1177) * 100 = 9.52%

If I were the manager of the salon, I would direct my advertising efforts mainly to 25-35-year-old females because they compose the largest demographic at 50.38%. However, considering market potential, strategies to attract more 15-24-year-old males might be beneficial as they represent a smaller, possibly under-tapped segment.