Final answer:
A typical company can expect to lose 10 to 30 percent of its customers each year due to factors that turn them off, making the statement True.
Step-by-step explanation:
The statement is True. A typical company can expect to lose 10 to 30 percent of its customers each year due to factors that turn them off. Competition from other firms with better or cheaper products can reduce a business's profits, causing them to lose customers. This can lead to decreased sales, job losses, and even the failure of the business.