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The primary goal of businesses that are in the first stage of their relationship with a customer is to:

A. Create financial bonds
B. Develop a long-lasting relational time horizon
C. Qualify the prospect as a customer
D. Initiate communications in order to attract them
E. Engage in problem solving sales

1 Answer

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Final answer:

The primary goal of businesses in the early stage of their relationship with a customer is to C. qualify the prospect as a customer.

Step-by-step explanation:

The primary goal of businesses that are typically in the first stage of their relationship with a customer is to typically Qualify the prospect as a customer. In the early stage of a business-customer relationship, the focus is on identifying and assessing potential customers to determine if they are a good fit for the products or services offered by the business.

This involves evaluating their needs, interests, and purchasing potential. Thus, by qualifying the prospect as a customer, businesses can prioritize their efforts and resources towards individuals and organizations that are likely to benefit the most from what they have to offer.

User Brian Rosner
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