Question

The Hertz Car Rental "#1 Gold Club" is an example of:

A) not effectively adapting to fairness expectations.
B) a program targeting the loyalty of its frequent renters.
C) an appeal to greed.
D) lack of transparency since not all customers get treated well.
marketing

Answer 1

The Hertz Car Rental #1 Gold Club is a loyalty program targeting frequent renters to encourage repeat business and customer loyalty through various perks and benefits.

Step-by-step explanation:

The Hertz Car Rental #1 Gold Club is an example of B) a program targeting the loyalty of its frequent renters. This sort of program is designed to provide rewards and benefits to customers who frequently use the company's services, thereby incentivizing repeat business and fostering customer loyalty. Through such programs, companies like Hertz can offer perks such as expedited service, free upgrades, and discounts, which are seen as valuable to frequent travelers who will then be more likely to choose Hertz over competitors.