Question

When customers are in the "zone of indifference" they:

A) feel they are being treated unfairly or differently from others.
B) may be generally satisfied but not necessarily motivated to become loyal customers.
C) are not feeling any particular dissatisfaction.
D) Both B and C are correct.

Answer 1

Customers in the 'zone of indifference' are typically satisfied without strong feelings either way, which means they are not apt to be extremely loyal nor dissatisfied, thus options B and C are correct.

Step-by-step explanation:

When customers are in the "zone of indifference", they may be generally satisfied but not necessarily motivated to become loyal customers, and they are not feeling any particular dissatisfaction. Therefore, the correct answer to your question is D) Both B and C are correct. In business terms, the 'zone of indifference' suggests that customers are at a level of service satisfaction that neither particularly impresses them nor dissatisfies them. They remain open to alternatives and are not compelled to show loyalty or disloyalty to the service or product provider.