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Advertisements that say "please allow 4 to 6 weeks for delivery" sound antiquated to customers who want it now?

1.True
2.False

User JR Galia
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1 Answer

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Final answer:

The statement is true; modern consumers often expect quicker delivery times than the 4 to 6 weeks once common due to advancements in technology and e-commerce. Advertisements with longer delivery times may appear antiquated, and the FTC monitors advertising claims for factual accuracy.

Step-by-step explanation:

The question poses a statement about customer expectations regarding delivery times in an era when technology has significantly increased the expectation for immediate gratification. The statement is considered true as modern consumers have become accustomed to faster delivery options, such as same-day or two-day shipping, primarily due to advancements in logistics and the rise of e-commerce giants. As a result, advertisements stating "please allow 4 to 6 weeks for delivery" can indeed seem outdated and may not align with current consumer expectations.

In addition to this shift in delivery expectations, the Federal Trade Commission (FTC) ensures that claims made in advertisements are factual, further underscoring the importance of setting realistic customer expectations. The old Latin saying, 'Caveat emptor', meaning "let the buyer beware," remains relevant, reminding consumers to be mindful and discerning when it comes to marketing claims and delivery promises.

User Jernej Jerin
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