Question

Some ways customer demographics are changing discussed in this chapter are:

A) "baby boomers" are changing the image of active 60-plus buyers.
B) young people becoming active consumers at earlier age.
C) businesses face a more diverse mix of cultures.
D) All of the above.

Answer 1

The changing customer demographics involve Baby Boomers redefining aging, younger consumers becoming active earlier, and businesses catering to a more diverse cultural mix.

Step-by-step explanation:

The question addresses how customer demographics are changing in the context of business and marketing. One significant demographic shift is the aging of the Baby Boomers, a cohort born between 1946 and 1964 who are now entering their 60s and 70s. This generation has redefined the concepts of youth, middle-age, and senior life, leading to a wide range of products designed to cater to their desire to maintain an active lifestyle. Additionally, younger consumers are becoming active in the marketplace at earlier ages, possessing spending power that influences market trends. Moreover, businesses now face a diverse mix of cultures, which affects how products and services are marketed and delivered to cater to a broad range of cultural backgrounds.