Final answer:
The option that is NOT a reason why a service firm may avoid a customer relationship is B (Customer is not divisible), as the concept of customers being 'divisible' is not a typical term used in business contexts regarding customer relationships.
Step-by-step explanation:
The question asks which of the following is NOT a reason why a service firm may avoid a customer relationship with a particular customer. The given options are:
- Customer is in the wrong segment
- Customer is not divisible
- Customer is not always right
- Customer is not profitable in the long run
- Customer is difficult
Service firms may choose to avoid customer relationships for a variety of reasons. Options A (Customer is in the wrong segment), D (Customer is not profitable in the long run), and E (Customer is difficult) are all valid reasons a service firm might avoid a relationship. This is because service firms typically want to focus on customer segments that align with their business model, seek long-term profitability, and aim to work with customers who don't present excessive challenges. However, option C (Customer is not always right) is a common saying in customer service that reflects the reality of customer interactions, but it is not in itself a reason to avoid a customer relationship. Therefore, option B (Customer is not divisible) is noteworthy because it does not constitute a typical reason for avoiding a relationship. Customers aren't described as 'divisible' in a business context; this term is not applicable.