Final answer:
The statement is True; efficient, clear, and timely communication by companies is essential for online customers who can't physically interact with products before purchase.
Step-by-step explanation:
The statement that online customers may feel left in a vacuum if the company does not communicate efficiently, clearly, and in a timely manner is True. In the context of online business transactions, seamless communication is crucial because it compensates for the inability of customers to physically interact with the product or service before purchasing. Companies like L.L. Bean, which operate primarily through mail, telephone, or online sales, must rely on strong communication strategies such as offering a money-back guarantee and maintaining a quality reputation to overcome challenges related to imperfect information. The adaptation of businesses to the rapid exchange of information through technology also underscores the importance of timely customer communication, in contrast to the slower pace of transactions in the era of the U.S. postal system.