Question

Every Thursday afternoon for almost thirty years, Margaret and Lillie have gotten a manicure at the same location. The manicure salon has changed ownership three times and has had two different names during that same period, but Margaret and Lillie still find it a convenient place to meet and share news about friends and relatives. Margaret's and Lillie's relationship with the manicure salon exemplifies how a service provider uses _____ to support its customer retention strategy.

A. Economic bonds
B. Social bonds
C. Customization bonds
D. Structural bonds
E. Security bonds

Answer 1

The relationship between Margaret and Lillie with the manicure salon exemplifies how a service provider uses social bonds to support its customer retention strategy.

Step-by-step explanation:

The relationship between Margaret and Lillie with the manicure salon exemplifies how a service provider uses Social bonds to support its customer retention strategy. Despite the changes in ownership and names, Margaret and Lillie still find the salon a convenient place to meet and share news about friends and relatives. This shows that their bond goes beyond the service provided and is built on personal connections and social interactions.