Final answer:
The statement is false. Companies should aim to set realistic expectations and consistently provide prompt and reliable service to cultivate customer loyalty.
Step-by-step explanation:
The statement that companies that overpromise a speedy response and then almost make the deadline will keep their customers' loyalty is False. While it may seem counterintuitive, consistently meeting or exceeding customer expectations is key to maintaining their loyalty.
If a company continuously overpromises but fails to deliver on time, it can lead to frustration and disappointment among customers, ultimately damaging their trust and loyalty towards the company. Instead, companies should aim to set realistic expectations and consistently provide prompt and reliable service.
This builds trust and confidence in the company's ability to meet their customers' needs. By consistently meeting expectations and delivering on time, companies can cultivate customer loyalty and long-term relationships. For example, a company that consistently delivers products on time and provides excellent customer service will earn the loyalty of their customers.