Final answer:
Two critical actions for delivering A-plus information in e-commerce are indeed to make customer support easily accessible and to honor the feedback loop. This approach, exemplified by companies like L.L. Bean, helps sellers reassure buyers about the quality of goods and mitigates the issue of imperfect information by offering money-back guarantees and maintaining a strong customer feedback mechanism.
Step-by-step explanation:
The statement that two critical actions for delivering A-plus information in e-commerce are to make customer support easily accessible and to honor the feedback loop is True. These elements are key for sellers of goods to reassure buyers when faced with imperfect information. For instance, a company like L.L. Bean, which operates primarily through mail, telephone, and their website, needs to address the issue of customers not being able to see and touch the products they intend to buy. It can be argued that improving access to customer support can greatly enhance the buyer's confidence, while a strong feedback loop ensures that the company learns and adapts to customer needs over time, thereby improving their service or product offering.
A seller of goods can reassure a possible buyer by offering a money-back guarantee and maintaining a reputation for quality. This helps build trust with potential customers since they know they can get their money back if they are not satisfied with their purchase. Additionally, ensuring that there is an efficient channel for customer feedback allows the company to respond to, validate, and act on buyer concerns, which can improve the product or service and increase customer satisfaction.