Question

Members of Sam Goody's Replay Frequent Buyer Program receive a $15 gift certificate for every $150 in purchases made at Sam Goody, as well as a coupon each month for a 20-25 percent discount on the purchase of an unlimited number of CDs and/or cassettes from a specific music category. Sam Goody's Replay Frequent Buyer Program uses _____ to implement its retention strategy.

A. Financial bonds
B. Social bonds
C. Customization bonds
D. Structural bonds
E. Security bonds

Answer 1

Sam Goody's Replay Frequent Buyer Program uses financial bonds to implement its retention strategy by offering gift certificates and discounts as financial incentives to encourage repeat purchases.

Step-by-step explanation:

Sam Goody's Replay Frequent Buyer Program uses financial bonds to implement its retention strategy. Members of the program receive a $15 gift certificate for every $150 in purchases made at Sam Goody. This acts as a financial incentive to encourage customers to make repeat purchases.

In addition to the gift certificate, members also receive a coupon each month for a 20-25 percent discount on the purchase of CDs and/or cassettes from a specific music category. This provides a financial benefit to members and further incentivizes them to remain loyal customers.

By using financial bonds, Sam Goody's Replay Frequent Buyer Program aims to create a sense of loyalty and attachment among its customers by offering tangible financial rewards for their continued patronage.