Question

Aramark is a food service company that supplies meals to more than 200,000 hospital patients daily. To improve its service, it created a database that tracks patient preferences individually by hospitals, regionally and nationally. The accumulated database is used to provide better menus. Aramark's kitchen staff deliver the food and are referred to as hosts. All hosts have a minimum of 40 hours of training to teach them how to be courteous, efficient and quick. These trained hosts deliver customized meals from carts preloaded according to room number. According to patient surveys, Aramark has boosted patient satisfaction by almost 10 percent by providing customized meals. Aramark is using _____ in its customer

retention strategy.
A. Financial bonds
B. Social bonds
C. Customization bonds
D. Structural bonds
E. Heterogeneity

Answer 1

Aramark is using Customization bonds in its customer retention strategy by tracking individual patient preferences and delivering tailored meals, which has improved patient satisfaction by nearly 10%.

Step-by-step explanation:

Aramark, a food service company, is enhancing customer retention by incorporating Customization bonds into its strategy. This approach involves creating a database that tracks individual patient preferences on various levels, allowing Aramark to tailor meals to the patients' tastes and dietary requirements. The delivery of customized meals by well-trained hosts contributes to increased patient satisfaction, which has seen a nearly 10% improvement according to surveys. Customization bonds are part of a customer retention strategy that focuses on creating a personalized experience for customers, thereby increasing their loyalty to the service provider.