Final answer:
Customer intimacy is most associated with B) social bonds, which involve creating close relationships with customers through understanding and catering to their unique needs and preferences, resulting in enhanced loyalty and retention.
Step-by-step explanation:
The term customer intimacy is most closely related to the establishment of social bonds. Customer intimacy is a marketing strategy that focuses on creating close relationships with customers by understanding their needs and preferences to provide personalized experiences and service. By fostering these social bonds, companies aim to improve customer loyalty and retention through a deep understanding of the customer's desires and expectations, often going beyond simple transactions to create a more personalized and meaningful interaction.