Question

WedSafe is the name of one of several companies that provide wedding insurance. For example, in the event that the wedding is called off, the couple can insure themselves against lose of their nonrefundable deposits. When its primary marketing effort is to satisfying its customers, it is in which stage of the customer relationship evolution?

A. Prospects
B. Leads
C. Friends
D. Associate
E. Acquaintances

Answer 1

WedSafe is in the Friends stage of the customer relationship evolution when its primary marketing effort is to satisfy its customers. In this stage, the company focuses on building strong relationships with customers for long-term loyalty and repeat business.

Step-by-step explanation:

WedSafe is in the Friends stage of the customer relationship evolution when its primary marketing effort is to satisfy its customers. In this stage, the company has already acquired customers and is focused on building strong relationships with them for long-term loyalty and repeat business.

WedSafe, as a wedding insurance provider, aims to provide excellent customer service and meet the needs and expectations of its customers by offering insurance coverage against the loss of nonrefundable deposits and other unforeseen circumstances.

In this stage, WedSafe would focus on activities such as personalized customer support, frequent communication, and offering incentives or rewards to enhance customer satisfaction and loyalty.