Question

Which of the following is one of the ways an organization benefits from maintaining and developing a loyal customer base?

A. Employee retention
B. Customers' increasing expectations of more personalized service
C. A reactive market-growth strategy
D. The ability to engage in guerilla marketing
E. Competitor entrenchment

Answer 1

Maintaining and developing a loyal customer base benefits an organization in several ways, including competitor entrenchment, employee retention, and employee engagement in guerrilla marketing.

Step-by-step explanation:

A loyal customer base can benefit an organization in several ways. One of the key benefits is competitor entrenchment. When a company has a loyal customer base, it becomes difficult for competitors to attract these customers away.

This gives the organization a competitive advantage and helps maintain its market share.

Another benefit is employee retention. A loyal customer base indicates that the organization is doing something right in terms of products or services. This can boost employee morale and job satisfaction, leading to higher employee retention rates.

Lastly, maintaining and developing a loyal customer base can contribute to employee engagement in guerrilla marketing. Loyal customers are more likely to engage with the organization's marketing efforts, such as word-of-mouth recommendations and social media sharing. This can amplify the organization's marketing reach and effectiveness.