Question

Karla tells Jeff that she likes his team's idea about a new three-lace running shoe but wants him to put together some figures regarding anticipated sales, costs, and resulting profits. She is asking Jeff to proceed to which stage of the new-product development process?

a) Idea generation
b) Business analysis
c) Commercialization
d) Test marketing
e) Screening

Answer 1

Karla wants Jeff to engage in the business analysis stage, preparing financial predictions and models to evaluate the viability of the new three-lace running shoe.

Step-by-step explanation:

Karla is asking Jeff to proceed to the business analysis stage of the new product development process. During this phase, Jeff will need to compile anticipated sales forecasts, estimate costs, and project potential profits. This stage is crucial for determining whether the new three-lace running shoe concept can be financially viable. Jeff's task will involve creating mathematical models to estimate costs and using market research to predict sales.

Once Jeff has gathered this information, he can proceed with a more informed understanding of how the product might perform in the market. This involves the use of concept screening matrices and concept combination tables to systematically explore design ideas and refine the business case for the new product.