Final answer:
The screening step involves assessing whether a new product idea aligns with a company's objectives, needs, and resources, ensuring strategic fit and effective use of company resources.
Step-by-step explanation:
The step in developing new products that involve determining whether the product idea is compatible with company objectives, needs, and resources on a general level is called screening. During this stage, the concept is assessed against the company's criteria for new products to ensure it aligns with the organizational goals, capabilities, and market needs. The screening process filters out ideas that do not mesh well with the company's structure or objectives, which is essential for effective resource allocation and strategic fit. The process is characterized by evaluating various aspects such as the potential market size, technical feasibility, and compatibility with the company's existing product portfolio.
Once the screening is complete and an idea is found to align well with the company's goals and resources, it advances to other stages such as concept development, business analysis, and product development. This ensures that only the most viable ideas are transformed into new products, saving time, money, and effort in the later stages of product development.