Question

The process used to influence consumer learning and behavior to direct consumers' behavior is known as .

Answer 1

Persuasion is the process used to influence consumer learning and behavior to direct their behavior. It involves techniques such as advertising, associative learning, and social influence to change attitudes and behaviors.

The central route to persuasion works best for analytical audiences, while associative learning uses positive associations to influence consumers.

Step-by-step explanation:

The process used to influence consumer learning and behavior to direct consumers' behavior is known as persuasion. Persuasion is the process of changing attitudes, beliefs, and behaviors based on communication.

It involves using various techniques such as advertising, associative learning, and social influence to persuade consumers to change their attitudes and behaviors.

Advertise! The central route to persuasion is effective for analytical audiences who are willing to process information. For example, when advertising a computer, focusing on its quality and features such as processing speed and memory capacity can influence small business owners who value these aspects.

Associative learning is another persuasive technique used in advertising. It associates positive attributes like beauty or fame with a product, influencing consumers to see the advertised product more positively.

For example, featuring an attractive model in car commercials can make the car appear more desirable.

Answer 2

Persuasion is the process used to influence consumer learning and behavior. It involves changing attitudes, beliefs, and behaviors based on communication. Advertising is a form of persuasion that uses various techniques to influence consumer choices and behaviors.

Step-by-step explanation:

The process used to influence consumer learning and behavior to direct consumers' behavior is known as persuasion. Persuasion is the process of changing attitudes, beliefs, and behaviors based on communication. It involves using various techniques and strategies to convince people to adopt a certain behavior or mindset.

In the context of marketing, persuasion techniques can be used to influence consumer choices and behaviors. Advertising, for example, is a form of persuasion that tries to convince consumers to buy a particular product or service. Marketers use different methods, such as attractive models, logical arguments, and emotional appeals, to persuade consumers to make desired decisions.

One important concept in persuasion is the central route and peripheral route. The central route to persuasion involves presenting factual information and logical arguments to persuade consumers. This route works best when the target audience is analytical and willing to engage in processing the information. On the other hand, the peripheral route to persuasion uses cues such as beauty, fame, and positive emotions to influence consumer behavior. This route focuses on associations and emotions rather than logical reasoning.