Question

Models of consumers who view an attitude object, such as a product or brand, as possessing a number of dimensions that provide the basis on which consumers form their attitudes are known as _____ attitude models.

Answer 1

Multi-attribute attitude models describe how consumers form their attitudes towards products or brands based on several dimensions. These models consider affective, behavioral, and cognitive components that influence consumer attitudes, which are essential for developing effective marketing strategies.

Step-by-step explanation:

Models of consumers who view an attitude object, such as a product or brand, as possessing a number of dimensions that provide the basis on which consumers form their attitudes are known as multi-attribute attitude models. These models are significantly informed by the work of social psychologists, who note that attitudes comprise both internal and external elements, which include the affective (emotions), behavioral (actions), and cognitive (thoughts) components. A familiar model that explains how attitudes change is the Elaboration Likelihood Model, which argues that there are two main pathways for persuasion: a central route, which relies on logical arguments and evidence, and a peripheral route, which depends on superficial cues to sway opinion.

When applied to consumer behavior, multi-attribute attitude models help businesses understand how to better appeal to consumers through advertisements, product information, and by stimulating favorable cognitive, affective, and behavioral responses. This understanding helps in developing marketing strategies aimed at creating and maintaining positive consumer attitudes towards their products or brands.