Final answer:
Consumers engage in selective exposure when they interpret information based on their attitudes, beliefs, motives, and experiences.
Step-by-step explanation:
Selective exposure is a psychological phenomenon wherein individuals tend to seek out, pay attention to, and favor information that aligns with their existing beliefs, attitudes, values, and preferences. This bias in information processing influences the choices people make regarding the media they consume, the sources they trust, and the content they engage with. Selective exposure plays a significant role in shaping and reinforcing individuals' pre-existing perspectives.
Consumers interpret information on the basis of their own attitudes, beliefs, motives, and experiences, thereby engaging in selective exposure. Selective exposure is the tendency to search for, interpret, favor, and recall information that confirms or supports prior beliefs.