Final answer:
The statement is false; the correct stage where the consumer increases the number of brands to consider is the information search phase of the consumer decision-making process. This reflects the complex nature of consumer choices based on utility, satisfaction, and cost.
Step-by-step explanation:
The statement "During the __________ stage of consumer decision-making, a consumer increases the number of brands to be reviewed" is false. The stage in the consumer decision-making process where the number of options or brands is increased is known as the information search or information gathering stage. During this phase, consumers actively seek out information about products or services that can meet their needs, gathering a wide range of alternatives before narrowing down their choices.
Understanding how consumers make choices is a complex process that goes beyond simple selection methods. It involves considering what makes us happiest, analyzing costs, and trading off between different items to achieve the highest level of utility. This decision-making process is essential for achieving customer satisfaction and loyalty.