Final answer:
Marketers use advertising to create brand awareness among consumers and make their brands part of the evoked set of their target audiences.
Step-by-step explanation:
Marketers use advertising to create brand awareness among consumers and make their brands part of the evoked set of their target audiences.
Brand awareness refers to a consumer's ability to recognize and recall a brand. It is achieved through consistent and strategic advertising efforts that aim to familiarize consumers with a brand's name, logo, and products.
The evoked set, on the other hand, is a group of brands that come to mind when a consumer is considering a particular product category. By creating brand awareness, marketers increase the chances of their brands being included in consumers' evoked sets.