Final answer:
The selective perception process includes four steps: Selective Exposure, Selective Attention, Selective Comprehension, and Selective Retention. These steps occur in this order and explain how individuals perceive, interpret, and retain information based on their pre-existing attitudes and beliefs.
Step-by-step explanation:
The question pertains to the selective perception process, which is the sequence by which individuals perceive what they want in media messages while ignoring opposing viewpoints. It is a component of the broader communication theory and involves several key steps. The elements of the selective perception process in order of their occurrence are:
- Selective Exposure: Individuals seek out messages which are consistent with their pre-existing attitudes and beliefs.
- Selective Attention: Among the information and stimuli we are exposed to, we pay attention to certain details while ignoring others.
- Selective Comprehension: Interpreting information in a way that is congruent with our own beliefs, values, or expectations.
- Selective Retention: Remembering and retaining information that confirms our pre-existing beliefs and forgetting or minimizing information that does not.
These steps demonstrate how perception is influenced by prior experiences, expectations, and personal biases, which consequently affects how we interact with and comprehend the world.