Final answer:
The selling price of the shoes with a 40% markup on the wholesale cost of $71 is $99.40.
Step-by-step explanation:
To calculate the selling price of a pair of shoes at a 40% markup, we first determine the amount of the markup by multiplying the wholesale cost by the markup percentage. In this case, the shoes have a wholesale cost of $71.
The markup is calculated as follows:
Markup = Wholesale cost × Markup percentage
Markup = $71 × 0.40
Markup = $28.40
Next, we add the markup to the wholesale cost to find the selling price.
Selling price = Wholesale cost + Markup
Selling price = $71 + $28.40
Selling price = $99.40
Therefore, the selling price of the shoes is $99.40, when rounded to the nearest cent.