Final answer:
Subtle Inc.'s marketing team attempted to use sensory appeal to entice customers by associating the scent of Lavezaa with a desirable experience, similar to the marketing approach used by Corona Beer.
Step-by-step explanation:
Subtle Inc. promoted its new perfume, Lavezaa, by including scent strips in magazines. In this scenario, the marketing team of Subtle Inc. attempted to use sensory appeal to create an association between the fragrance and a desirable experience or feeling. This type of marketing campaign employs a tactic similar to the way alcohol advertisements utilize scenic landscapes to sell beer, wine, and liquor. For instance, Corona Beer's campaign doesn't directly claim their product tastes great; instead, they encourages consumers to visualize themselves enjoying a Corona on a luxurious, tropical beach, effectively making the consumer associate the product with wealth and leisure. Therefore, Subtle Inc. is likely trying to conjure a specific image or feeling that the scent of Lavezaa could evoke, aiming to entice customers to purchase the perfume based on the aspirational lifestyle it suggests.