Final answer:
Exclusive rights to a special name, image, or slogan are known as a trademark, which identifies and protects a company's brand or products.
Step-by-step explanation:
Exclusive rights to a special name, image or slogan is a trademark. A trademark is an identifying symbol, word, or phrase that is legally registered or established by use as representing a company or product. It offers protection for brand names and logos used on goods and services. For instance, companies like Fanta have a trademark on their specific branding of orange drink, which is distinct from just an orange flavor, thereby protecting their unique form and style. With around 1.9 million trademarks registered, a successful trademark becomes a valuable asset for a company. As long as the trademark remains in active use, it can be renewed indefinitely to ensure ongoing exclusivity.