Question

A prominent national website services company runs Super Bowl advertisements showing a

small business owner working alone in the office on a project, during the big game. The message of
the ad is that the company understands the sacrifices of its customers. This ad seeks to convey a
sense of the organization's ____ to the product market stakeholders.
(A) culture of recognition and reward
(B) mission to radically shift the global economy toward small businesses
(C) leadership as a technology company
(D) personality as sports lovers

Answer 1

The ad from the website services company showing a small business owner working during the Super Bowl illustrates the company's understanding of their customer's sacrifices, reflecting the organization's values and empathetic connection with its product market stakeholders.

Step-by-step explanation:

The television advertisement by a prominent national website services company, which depicts a small business owner working in the office during the Super Bowl, aims to show the company's understanding and support for the hard work and sacrifices made by small business owners. This kind of social marketing often uses evocative imagery and scenarios that resonate emotionally with the target audience, reinforcing the brand's message and fostering a deeper connection. Rather than showcasing a mission to shift the global economy or asserting itself as a technology leader, the ad focuses on portraying the organization's values and empathetic connection with its customers.