Final answer:
Marketers create utility in the form of form, time, place, and possession, enhancing a product's appeal through both physical characteristics and intangible aspects such as convenience and brand reputation.
Step-by-step explanation:
The four benefits that marketers work to create are form, time, place, and possession. A product's form refers to its physical characteristics and features, such as an unbreakable bottle or nonstick surface, which can be highlighted in advertising to showcase the product's uniqueness. Time utility involves making products available when consumers need or want them. The place aspect focuses on offering products where consumers can conveniently purchase them, such as a gas station strategically located at a busy intersection. Finally, possession utility encompasses the value added by services that make it easier for consumers to own the product, such as financing options or guarantees of satisfaction. Intangible aspects, such as brand reputation or the experience promised by advertising, also contribute to product differentiation and influence consumer preferences even when there's little physical difference between products.