Final answer:
The answer to the question is 'vision'; it embodies the long-term goals and aspirations of the business owner, including growth objectives.
Step-by-step explanation:
The kind of business the owner would like to have, from the perspective of how fast and to what level they would like the firm to grow, describes their vision. The term vision refers to the long-term goals and aspirations of the business owner, encapsulating the direction they wish for their business to take in the future, including growth and expansion goals. It differs from a business model, which outlines how a company creates and delivers value, a business plan, which includes the operational and financial objectives of the business, and a business strategy, which comprises the actions and tactics the business will use to achieve its goals.