Final answer:
Lisette is focusing on the aspect of quality to maintain a competitive advantage. By ensuring the production of reliable and satisfying kitchen appliances, the company can please customers and secure repeat business. Quality is key for a company's reputation and sustained success in a competitive market.
Step-by-step explanation:
Lisette's suggestion to the management team that the company should consistently produce kitchen appliances that meet customer expectations and perform as expected highlights the aspect of quality in gaining a competitive advantage. Focusing on quality means ensuring that products are reliable, durable, and deliver on promised features and performance, thereby satisfying customers and encouraging repeat business. It is integral to a company's reputation and long-term success. While innovative firms benefit from a temporary edge, as noted by Gregory Lee, CEO of Samsung, maintaining high quality ensures that consumers continue to prefer a company's products even as market competition intensifies.
Quality control leads to the creation of products that stand the test of time, such as those noted for being greener, efficient, and longer lasting. Moreover, strong quality assurance practices can also reduce wastage, improve customer satisfaction, and decrease the costs associated with returns and repairs. As outlined by companies like Amazon and Samsung, reducing emissions through energy efficiency and making products that last longer are part of improving the overall quality and sustainability of the business, thereby contributing to maintaining a competitive advantage.