Final answer:
The purpose of strategic planning is to guide projects crossing organizational boundaries by establishing a long-term vision and specific goals, considering stakeholder interests, and aligning with broader organizational objectives.
Step-by-step explanation:
The main purpose of the strategic planning process is to establish and articulate a strategic direction for projects that span internal or external boundaries of the organization, such as cross-departmental or joint venture initiatives. This involves developing a long-term vision, defining clear goals and objectives, and identifying stakeholders and the intended audience for the project. A successful strategy will align with the broader organizational goals and take into consideration various interests from customers, stakeholders, and even academic or global perspectives to craft a viable plan for the project's success.
A strategic planning process often begins with a Quick Launch, whereby a primary purpose and goal are defined. After deciding on a topic or a project, the initial steps involve identifying the primary purpose, which could be to inform, inspire action, or address a specific issue. The goals outlined in this stage should be broad, and sometimes abstract, but they serve as the guiding principles for the entire project.
Finally, taking into account the role of the academic world in formulating complex, long-term plans and strategies, there is an emphasis on global scope and impact that transcends individual corporate or national interests. In strategic planning, there is a recognition of the importance of thinking beyond immediate results to ensure sustainable and impactful outcomes.