Final answer:
A change in the percentage for determining bad debts due to new market research is a Change in an accounting estimate. Additionally, in the financial market, an increase in the quantity of loans is usually due to either a rise in demand or a rise in supply.
Step-by-step explanation:
The change in the percentage applied in the determination of bad debts due to a new market research study is known as a Change in an accounting estimate. Accounting estimates are adjustments that companies make to their financial statements to reflect expected future realities. When a company changes an accounting estimate, it is acknowledging that the initial figures used may no longer be valid due to new information. An example of this would be if a company originally estimated that 5% of its outstanding receivables would be uncollectible, but new market research indicates a worsening credit environment and the company adjusts this figure to 7%.
Regarding the effect of changes in the financial market on the quantity of loans made and received, an increase in the quantity of loans occurs when there is either a rise in demand for loans or a rise in supply of loanable funds. A rise in demand indicates that more consumers or businesses are seeking loans, while a rise in supply means that lenders have more funds available to offer as loans.