Final answer:
A SWOT analysis evaluates the strengths, weaknesses, opportunities, and threats within a marketing plan. Option d.
Step-by-step explanation:
A SWOT analysis evaluates the strengths, weaknesses, opportunities, and threats within a marketing plan. It is a framework used to assess the internal and external factors that can impact a business's performance in the market. Strengths refer to the positive aspects of the company, such as strong brand reputation or unique product features. Weaknesses are the areas where the company may be lacking, such as limited resources or poor customer service. Opportunities are potential avenues for growth and expansion, such as entering new markets or introducing new products. Lastly, threats are external factors that may pose risks to the company's success, such as competition or changes in consumer behavior.