Final answer:
The center of Osterwalder and Pigneur's business model canvas is the value proposition,
which outlines how a company's product or service fulfills customer needs. The company's core competency plays a significant role in defining its value proposition and competitive advantage.
Step-by-step explanation:
The center of Osterwalder and Pigneur's business model canvas is B) value proposition.
This central aspect of the business model canvas explains how a company's product or service solves a problem or fulfills a need for its customers. It's essentially what makes the business attractive to its customers and differentiates it from competitors.
Understanding a company's core competency is crucial in shaping its value proposition. A core competency is a specific factor or capability that a business sees as central to the way it, or its employees, works.
It can provide a unique competitive advantage and is often integral to creating a strong value proposition.
A business that focuses on its core competency and ensures that it aligns with the value proposition will likely be more successful.
Therefore, the value proposition sits at the heart of the business model, guiding decisions and strategies, and ensuring that the company remains focused on what it delivers best to its customers.